We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? For Leadership
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality For Leadership consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:easy and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the significance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating website, but it is hard to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and provide you their information. Once you learn about such practices and put them into action while developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your website. For Leadership
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those who manage to go through with the sale this will become reality, which means you really should get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they will already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time a single visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the movie. For Leadership
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be certain to decrease the friction between the site and users to a minimum, which means you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.