For Lease By Owner Homes
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? For Lease By Owner Homes
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality For Lease By Owner Homes consistently is by building a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just saw an advert about it,’book a free roof condition inspection today’ and a web address:simple and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out this form and give you their information. Once you learn about such practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your site. For Lease By Owner Homes
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please do not.
You are losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those of you who have the ability to go through with the sale this is going to become reality, which means you definitely should have a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days following the lead signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they will already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of example, Advance Autoparts found that an educational how-to video to go with their goods doubled the time an individual visitor remained on their website when they’d seen the video, when compared with a visitor who hadn’t seen the video. For Lease By Owner Homes
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that precious information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Make certain to reduce the friction between the website and users to a minimum, which means that you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.