For Potential Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? For Potential Leads
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality For Potential Leads consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition review today’ and an internet address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating website, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation site and how to make sure men and women fill out that form and provide you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. For Potential Leads
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a difficult choice and you want to think about it a little longer, but please do not.
You are losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from the part is that about 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this will become reality, so you really should have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For instance, Advance Autoparts found that an educational how-to video to go with their goods doubled the time a single visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the movie. For Potential Leads
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that precious information exactly when the customer is willing to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make certain to decrease the friction between the website and users to a minimum, meaning that you should aim to get a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.