Ford Leadership Sales Drive 2012
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Ford Leadership Sales Drive 2012
No business will be sustainable without prospects.
The best way to ensure you will always get quality Ford Leadership Sales Drive 2012 consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition review today’ and an internet address:easy and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic site and call it a lead generating website, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to build a lead generation site and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your site. Ford Leadership Sales Drive 2012
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a difficult choice and you’d like to consider it a little longer, but please don’t.
You’re losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that about 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those who have the ability to go through with the sale this is going to become reality, so you definitely should get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For instance, Advance Autoparts found that an instructional how-to video to choose their products doubled the time a single visitor remained on their website when they had seen the video, compared to a visitor who hadn’t seen the video. Ford Leadership Sales Drive 2012
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be sure to reduce the friction between the site and users to a minimum, meaning you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.