Ford Leadership Team
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Ford Leadership Team
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Ford Leadership Team consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’book a free roof condition review today’ and a web address:easy and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to discuss how to build a lead generation site and how to make sure men and women fill out that form and give you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to find the best of the best contact forms out on your site. Ford Leadership Team
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, so you really should have a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, particularly videos, are the type of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
By way of instance, Advance Autoparts found that an educational how-to video to go with their goods doubled the time a single visitor stayed on their site when they’d seen the video, when compared with a visitor who had not seen the movie. Ford Leadership Team
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your website to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure that your website conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.