We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Ford Leadership
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Ford Leadership consistently is by creating a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just watched an ad about it,’reserve a free roof condition inspection today’ and an internet address:easy and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating website, but it’s difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation website and how to make sure people fill out this form and provide you their information. As soon as you learn about these practices and put them into action whilst developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your website. Ford Leadership
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a challenging choice and you want to consider it a little longer, but please don’t.
You are losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those who have the ability to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days following the lead signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, particularly videos, are the type of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to go with their products doubled the time a single visitor stayed on their site when they’d seen the video, when compared with a visitor who had not seen the movie. Ford Leadership
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and helps you close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make sure to reduce the friction between the site and users to a minimum, which means that you should aim to get a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.