We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Foreleaders
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Foreleaders consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just watched an ad about it,’reserve a free roof condition inspection now’ and a web address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating website, but it is difficult to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your site. Foreleaders
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a difficult choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, so you really should have a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they will already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their products doubled the time a single visitor remained on their site when they’d seen the video, compared to a visitor who hadn’t seen the movie. Foreleaders
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Be certain to decrease the friction between the site and users to a minimum, which means you should aim for a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.