Generating Leads Kpi
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Generating Leads Kpi
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Generating Leads Kpi consistently is by creating a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections such as (just watched an ad about it,’book a free roof condition review now’ and an internet address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating website, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to discuss how to build a lead generation website and how to make sure men and women fill out this form and give you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your website. Generating Leads Kpi
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a difficult choice and you’d like to consider it a little longer, but please don’t.
You are losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this will become reality, so you definitely need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days after the guide signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, particularly videos, are the type of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of instance, Advance Autoparts found an educational how-to video to go with their goods doubled the time a single visitor stayed on their website when they’d seen the video, compared to a visitor who hadn’t seen the video. Generating Leads Kpi
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be sure to decrease the friction between the website and users to a minimum, meaning you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.