Generation Ready Logo
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Generation Ready Logo
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Generation Ready Logo consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this article we’re going to talk about how to build a lead generation site and how to make sure people fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your site. Generation Ready Logo
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a challenging choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from your part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, so you really should get a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and maintain your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor remained on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. Generation Ready Logo
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be sure to reduce the friction between the site and users to a minimum, meaning that you should aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.