Generation Ready Rubric
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Generation Ready Rubric
No business will be sustainable without leads.
The best way to ensure you will always get quality Generation Ready Rubric consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and provide you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your site. Generation Ready Rubric
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a difficult choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you definitely should get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they will already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients won’t become distracted.
For instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time a single visitor remained on their website when they had seen the video, compared to a visitor who had not seen the movie. Generation Ready Rubric
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal much faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, which means that you ought to aim to get a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.