Generational Leadership Training
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Generational Leadership Training
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Generational Leadership Training consistently is by building a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition review now’ and an internet address:easy and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with really generating those leads afterwards.
In this article we’re going to talk about how to build a lead generation website and how to make sure people fill out this form and provide you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your website. Generational Leadership Training
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complicated but still something you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients won’t become distracted.
By way of example, Advance Autoparts found that an educational how-to video to go with their goods doubled the time a single visitor stayed on their website when they’d seen the video, compared to a visitor who had not seen the movie. Generational Leadership Training
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make sure to reduce the friction between the website and users to a minimum, which means that you should aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.