Generative Leadership Academy
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Generative Leadership Academy
No business is going to be sustainable without leads.
The best way to ensure you will always get quality Generative Leadership Academy consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition review now’ and a web address:simple and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating site, but it is hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your site. Generative Leadership Academy
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers by the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that about 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this will become reality, which means you definitely need to get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days after the guide signed up, but not followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
By way of example, Advance Autoparts found that an educational how-to video to go with their products doubled the time a single visitor remained on their website when they’d seen the video, compared to a visitor who hadn’t seen the video. Generative Leadership Academy
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that precious information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Make sure to reduce the friction between the site and users to a minimum, meaning you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.