How To Get Better Quality Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? How To Get Better Quality Leads
No business will be sustainable without prospects.
The best way to ensure you will always get quality How To Get Better Quality Leads consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and a web address:simple and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your website. How To Get Better Quality Leads
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from the part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those who manage to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I will help you get started with two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times after the lead signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, meaning they will already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their products doubled the time an individual visitor remained on their website when they’d seen the video, when compared with a visitor who hadn’t seen the video. How To Get Better Quality Leads
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.