How To Get Commercial Job Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Commercial Job Leads
No business will be sustainable without leads.
The best way to ensure you will always get quality How To Get Commercial Job Leads consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition review now’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it is hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation website and how to make sure people fill out this form and give you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is the reason you should do everything in your power to find the best of the best contact forms out on your website. How To Get Commercial Job Leads
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a challenging choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from the part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those who have the ability to go through with the sale this will become reality, so you really need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
By way of example, Advance Autoparts found that an instructional how-to video to go with their products doubled the time an individual visitor remained on their website when they’d seen the video, when compared with a visitor who had not seen the movie. How To Get Commercial Job Leads
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to register, potentially offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning that you should aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.