How To Get Domain Leads
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Domain Leads
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Domain Leads consistently is by creating a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’book a free roof condition review today’ and a web address:easy and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation site and how to make sure men and women fill out this form and give you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s the reason you should do everything in your power to get the best of the best contact forms out on your website. How To Get Domain Leads
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the minute that you continue considering.
Another lousy effect of poor follow up from the part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those of you who manage to go through with the sale this is going to become reality, so you definitely should have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their original interest of purchase.
Just ensure you have the email going out at some point and keep your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, meaning they will already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For instance, Advance Autoparts found an instructional how-to video to go with their products doubled the time a single visitor stayed on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. How To Get Domain Leads
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Be certain to reduce the friction between the site and users to a minimum, which means that you should aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.