How To Get Google Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Google Leads
No business will be sustainable without prospects.
The best way to ensure you will always get quality How To Get Google Leads consistently is by building a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:easy and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating website, but it’s hard to succeed with really generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure people fill out this form and give you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your site. How To Get Google Leads
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that about 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, so you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the type of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor remained on their website when they had seen the video, when compared with a visitor who hadn’t seen the video. How To Get Google Leads
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that precious information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be sure to decrease the friction between the site and users to a minimum, meaning you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.