How To Get Housekeeping Leads For Free
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? How To Get Housekeeping Leads For Free
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Housekeeping Leads For Free consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’book a free roof condition inspection now’ and a web address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this article we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out that form and provide you their information. As soon as you learn about these practices and put them into action whilst developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your website. How To Get Housekeeping Leads For Free
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a challenging choice and you want to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those who have the ability to go through with the sale this will become reality, which means you really should have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complex but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For instance, Advance Autoparts found that an educational how-to video to go with their products doubled the time an individual visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the movie. How To Get Housekeeping Leads For Free
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be certain to reduce the friction between the website and users to a minimum, meaning that you ought to aim for a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.