How To Get Leadership Presence
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? How To Get Leadership Presence
No business will be sustainable without prospects.
The best way to ensure you will always get quality How To Get Leadership Presence consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection today’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating website, but it is difficult to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your website. How To Get Leadership Presence
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a difficult choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those of you who manage to go through with the sale this is going to become reality, which means you definitely should have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who had not seen the movie. How To Get Leadership Presence
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be sure to decrease the friction between the site and users to a minimum, which means that you should aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.