How To Get Leads As A Freight Broker
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? How To Get Leads As A Freight Broker
No business is going to be sustainable without leads.
The best way to ensure you will always get quality How To Get Leads As A Freight Broker consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’book a free roof condition inspection today’ and an internet address:easy and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic website and call it a lead generating website, but it is difficult to succeed with really generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about such practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your site. How To Get Leads As A Freight Broker
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those who manage to go through with the sale this will become reality, which means you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times after the lead signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is a bit more complex but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they will already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor stayed on their site when they had seen the video, when compared with a visitor who hadn’t seen the video. How To Get Leads As A Freight Broker
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, with another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make certain to reduce the friction between the website and users to a minimum, which means that you should aim to get a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.