How To Get Leads As A Realtor
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads As A Realtor
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Leads As A Realtor consistently is by building a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition review now’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everyone is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating site, but it is hard to succeed with actually generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation website and how to make sure people fill out this form and give you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. How To Get Leads As A Realtor
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please don’t.
You’re losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three days after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complicated but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor stayed on their site when they had seen the video, when compared with a visitor who had not seen the video. How To Get Leads As A Realtor
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be sure to reduce the friction between the website and users to a minimum, which means you should aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.