How To Get Leads At A Conference
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? How To Get Leads At A Conference
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Leads At A Conference consistently is by building a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an internet form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection today’ and an internet address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating site, but it’s hard to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to find the best of the best contact forms out on your website. How To Get Leads At A Conference
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a difficult choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their original interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, meaning they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will often have great content. Media, especially videos, are the type of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found that an instructional how-to video to choose their products doubled the time an individual visitor remained on their website when they’d seen the video, when compared with a visitor who hadn’t seen the video. How To Get Leads At A Conference
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that precious information exactly when the customer is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and helps you close the deal much faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Be certain to reduce the friction between the site and users to a minimum, which means that you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.