How To Get Leads Cold Emailing
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads Cold Emailing
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Leads Cold Emailing consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’reserve a free roof condition review now’ and a web address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there has to be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating website, but it’s hard to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to get the best of the best contact forms out on your website. How To Get Leads Cold Emailing
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a difficult choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those who have the ability to go through with the sale this will become reality, so you really should get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without signing up for anything, meaning they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will usually have great content. Media, especially videos, are the sort of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients won’t become distracted.
For instance, Advance Autoparts found that an educational how-to video to go with their products doubled the time an individual visitor remained on their website when they had seen the video, compared to a visitor who hadn’t seen the video. How To Get Leads Cold Emailing
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that valuable information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to reduce the friction between the site and users to a minimum, meaning you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.