How To Get Leads For Home Loans
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? How To Get Leads For Home Loans
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Leads For Home Loans consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:easy and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you should not allow them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to build a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you should do everything in your power to find the best of the best contact forms out on your site. How To Get Leads For Home Loans
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, so you really need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, particularly videos, are the type of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For example, Advance Autoparts found that an educational how-to video to go with their products doubled the time a single visitor stayed on their site when they’d seen the video, when compared with a visitor who hadn’t seen the video. How To Get Leads For Home Loans
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make certain to reduce the friction between the website and users to a minimum, meaning that you should aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.