How To Get Leads In Commercial Real Estate
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Leads In Commercial Real Estate
No business will be sustainable without leads.
The best way to ensure you will always get quality How To Get Leads In Commercial Real Estate consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just watched an ad about it,’reserve a free roof condition review today’ and a web address:easy and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation site and how to make sure people fill out this form and provide you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your website. How To Get Leads In Commercial Real Estate
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you want to consider it a little longer, but please don’t.
You are losing potential customers by the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those who manage to go through with the sale this is going to become reality, so you definitely should have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without signing up for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of example, Advance Autoparts found an instructional how-to video to choose their products doubled the time a single visitor stayed on their site when they had seen the video, when compared with a visitor who had not seen the movie. How To Get Leads In Commercial Real Estate
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your website to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to register, potentially offering the visitors an incentive for their activities.
Graphics should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to decrease the friction between the site and users to a minimum, which means you should aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.