How To Get Leads In Real Estate Free
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads In Real Estate Free
No business will be sustainable without prospects.
The best way to ensure you will always get quality How To Get Leads In Real Estate Free consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’book a free roof condition inspection today’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out this form and give you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your website. How To Get Leads In Real Estate Free
Follow Up Or Flop
With many different methods for conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from the part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those who have the ability to go through with the sale this will become reality, which means you really should have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complicated but still something you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients won’t become distracted.
For instance, Advance Autoparts found an instructional how-to video to go with their goods doubled the time an individual visitor stayed on their website when they’d seen the video, compared to a visitor who hadn’t seen the video. How To Get Leads In Real Estate Free
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your website to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be certain to decrease the friction between the website and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.