How To Get Leads Mortgage Loans
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? How To Get Leads Mortgage Loans
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality How To Get Leads Mortgage Loans consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition review today’ and a web address:simple and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you should not allow them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with really generating those leads later.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your site. How To Get Leads Mortgage Loans
Follow Up Or Flop
With many different methods for conducting follow ups it may seem like a challenging choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from the part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those who have the ability to go through with the sale this will become reality, which means you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time an individual visitor remained on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. How To Get Leads Mortgage Loans
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make certain to decrease the friction between the website and users to a minimum, meaning that you should aim to get a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.