How To Get Leads On Linkedin
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads On Linkedin
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Leads On Linkedin consistently is by creating a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition inspection now’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to construct a basic website and call it a lead generating website, but it is hard to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out this form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your website. How To Get Leads On Linkedin
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you want to think about it a little longer, but please do not.
You are losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those who have the ability to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times following the lead signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of instance, Advance Autoparts found that an educational how-to video to choose their products doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who hadn’t seen the movie. How To Get Leads On Linkedin
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that precious information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, which means you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.