How To Get Leads On Social Media
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads On Social Media
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality How To Get Leads On Social Media consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection today’ and an internet address:simple and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating website, but it is hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to find the best of the best contact forms out on your website. How To Get Leads On Social Media
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those who manage to go through with the sale this is going to become reality, which means you really should have a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time an individual visitor stayed on their website when they’d seen the video, compared to a visitor who hadn’t seen the video. How To Get Leads On Social Media
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, which means you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.