How To Get Leads Out Of Candidates
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Leads Out Of Candidates
No business will be sustainable without leads.
The best way to ensure you’ll always get quality How To Get Leads Out Of Candidates consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’book a free roof condition inspection now’ and a web address:simple and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating site, but it’s difficult to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to build a lead generation website and how to make sure people fill out this form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your site. How To Get Leads Out Of Candidates
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a difficult choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you continue considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you really should have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their original interest of purchase.
Just ensure you have the email going out at a certain point and maintain your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will often have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients won’t become distracted.
For example, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor stayed on their site when they’d seen the video, when compared with a visitor who had not seen the movie. How To Get Leads Out Of Candidates
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make certain to reduce the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure that your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.