How To Get Leads Through Instagram
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Leads Through Instagram
No business will be sustainable without leads.
The best way to ensure you’ll always get quality How To Get Leads Through Instagram consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just watched an ad about it,’book a free roof condition review now’ and a web address:simple and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you might imagine that there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating site, but it is hard to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out that form and give you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to find the best of the best contact forms out on your website. How To Get Leads Through Instagram
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you keep on considering.
Another lousy effect of poor follow up from your part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s account, but for those of you who manage to go through with the sale this is going to become reality, so you really need to have a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something that you ought to invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor stayed on their site when they had seen the video, when compared with a visitor who had not seen the video. How To Get Leads Through Instagram
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, which means that you should aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure that your website conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.