How To Get Leads Through Linkedin
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads Through Linkedin
No business will be sustainable without leads.
The best way to ensure you will always get quality How To Get Leads Through Linkedin consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and an internet address:simple and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating website, but it is hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation site and how to make sure people fill out this form and provide you their information. Once you learn about these practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your website. How To Get Leads Through Linkedin
Follow Up Or Flop
With many distinct methods for conducting follow ups it might look like a difficult choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this will become reality, which means you definitely need to get a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and maintain your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
By way of instance, Advance Autoparts found an instructional how-to video to go with their goods doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the video. How To Get Leads Through Linkedin
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is willing to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make certain to decrease the friction between the website and users to a minimum, which means you ought to aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.