How To Get Leads To Call You Back
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Leads To Call You Back
No business will be sustainable without leads.
The best way to ensure you will always get quality How To Get Leads To Call You Back consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’book a free roof condition review now’ and a web address:easy and powerful ), and others use it to capture email addresses which they can send promotions to.
By now you may imagine that there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action whilst developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to find the best of the best contact forms out on your site. How To Get Leads To Call You Back
Follow Up Or Flop
With many different methods for conducting follow ups it may look like a challenging choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those of you who have the ability to go through with the sale this is going to become reality, so you definitely should get a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their original interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something that you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will often have great content. Media, especially videos, are the sort of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor remained on their website when they’d seen the video, when compared with a visitor who had not seen the movie. How To Get Leads To Call You Back
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, with another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your company is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make certain to reduce the friction between the site and users to a minimum, meaning you should aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.