How To Get Leads To Respond
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Leads To Respond
No business will be sustainable without leads.
The best way to ensure you’ll always get quality How To Get Leads To Respond consistently is by creating a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection today’ and a web address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s difficult to succeed with really generating those leads later.
In this report we’re going to discuss how to build a lead generation website and how to make sure people fill out this form and give you their information. Once you learn about these practices and put them into action while developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your website. How To Get Leads To Respond
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a challenging choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who manage to go through with the sale this is going to become reality, which means you really should get a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and maintain your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of example, Advance Autoparts found that an educational how-to video to choose their products doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the video. How To Get Leads To Respond
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning that you should aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.