How To Get More Leads On Facebook
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? How To Get More Leads On Facebook
No business will be sustainable without prospects.
The best way to ensure you will always get quality How To Get More Leads On Facebook consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating site, but it is difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to find the best of the best contact forms out on your site. How To Get More Leads On Facebook
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a challenging choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that around 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but never followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients will not become distracted.
For instance, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who hadn’t seen the video. How To Get More Leads On Facebook
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Be certain to reduce the friction between the site and users to a minimum, which means that you should aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.