How To Get More Qualified Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? How To Get More Qualified Leads
No business will be sustainable without leads.
The best way to ensure you will always get quality How To Get More Qualified Leads consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’book a free roof condition review today’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating site, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out this form and give you their information. Once you learn about such practices and put them into action while developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your website. How To Get More Qualified Leads
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a difficult choice and you’d like to consider it a little longer, but please don’t.
You are losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those who manage to go through with the sale this will become reality, so you definitely should get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their products doubled the time an individual visitor stayed on their website when they’d seen the video, compared to a visitor who hadn’t seen the movie. How To Get More Qualified Leads
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your website to capture that valuable information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be sure to reduce the friction between the site and users to a minimum, which means that you ought to aim for a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.