How To Get Referrals Leads
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? How To Get Referrals Leads
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality How To Get Referrals Leads consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just watched an ad about it,’book a free roof condition inspection today’ and an internet address:simple and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a good deal of competition, if everyone is doing it. But the fact is, not everyone has known the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. How To Get Referrals Leads
Follow Up Or Flop
With many distinct ways of conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from the part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those who manage to go through with the sale this is going to become reality, so you really should get a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, especially videos, are the sort of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For instance, Advance Autoparts found an educational how-to video to go with their goods doubled the time a single visitor remained on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. How To Get Referrals Leads
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your website to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be certain to reduce the friction between the website and users to a minimum, meaning that you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.