How To Get Refinance Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Refinance Leads
No business will be sustainable without prospects.
The best way to ensure you will always get quality How To Get Refinance Leads consistently is by creating a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just watched an ad about it,’book a free roof condition inspection today’ and a web address:simple and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating site, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your website. How To Get Refinance Leads
Follow Up Or Flop
With many different methods for conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who manage to go through with the sale this will become reality, so you definitely need to have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days following the lead signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complex but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, meaning they will already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
For instance, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who hadn’t seen the video. How To Get Refinance Leads
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make sure to decrease the friction between the website and users to a minimum, meaning you should aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.