How To Get Rental Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? How To Get Rental Leads
No business will be sustainable without leads.
The best way to ensure you’ll always get quality How To Get Rental Leads consistently is by creating a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’book a free roof condition review now’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic website and call it a lead generating website, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to build a lead generation site and how to make sure people fill out this form and provide you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to find the best of the best contact forms out on your site. How To Get Rental Leads
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from the part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you definitely need to get a good follow up system in place.
I will help you get started with two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without signing up for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time a single visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the video. How To Get Rental Leads
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, with another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be sure to decrease the friction between the website and users to a minimum, meaning that you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.