How To Get Self Generated Leads
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? How To Get Self Generated Leads
No business will be sustainable without leads.
The best way to ensure you’ll always get quality How To Get Self Generated Leads consistently is by building a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection today’ and an internet address:easy and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and provide you their information. Once you learn about such practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. How To Get Self Generated Leads
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those who have the ability to go through with the sale this is going to become reality, which means you really should get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, particularly videos, are the sort of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor stayed on their site when they’d seen the video, when compared with a visitor who hadn’t seen the movie. How To Get Self Generated Leads
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, which means that you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.