How To Get Website Leads
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? How To Get Website Leads
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality How To Get Website Leads consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition review now’ and a web address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads later.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out that form and give you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your site. How To Get Website Leads
Follow Up Or Flop
With many distinct ways of conducting follow ups it might look like a challenging choice and you want to consider it a little longer, but please do not.
You’re losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those of you who manage to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, which means that they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, particularly videos, are the sort of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to go with their products doubled the time an individual visitor stayed on their site when they had seen the video, when compared with a visitor who had not seen the video. How To Get Website Leads
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be certain to reduce the friction between the website and users to a minimum, meaning you should aim to get a perfectly optimized site that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.