Lead Generation Ad Examples
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Ad Examples
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Ad Examples consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review today’ and an internet address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating website, but it is difficult to succeed with actually generating those leads afterwards.
In this report we’re going to discuss how to build a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your website. Lead Generation Ad Examples
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a challenging choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that about 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this will become reality, which means you definitely should get a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three times after the lead signed up, but not followed through with their initial interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, especially videos, are the sort of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients won’t become distracted.
For instance, Advance Autoparts found that an educational how-to video to go with their products doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the video. Lead Generation Ad Examples
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that precious information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Be sure to reduce the friction between the site and users to a minimum, meaning that you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.