Lead Generation And Lead Nurturing
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation And Lead Nurturing
No business will be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation And Lead Nurturing consistently is by building a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’book a free roof condition inspection today’ and an internet address:easy and effective), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating website, but it is difficult to succeed with really generating those leads later.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and provide you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your site. Lead Generation And Lead Nurturing
Follow Up Or Flop
With many distinct methods for conducting follow ups it may look like a difficult choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers by the moment that you continue considering.
Another lousy impact of poor follow up from your part is that around 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those who have the ability to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something that you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of instance, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor remained on their site when they had seen the video, compared to a visitor who had not seen the video. Lead Generation And Lead Nurturing
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, which means you should aim for a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.