Lead Generation B2B Ideas
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation B2B Ideas
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation B2B Ideas consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’book a free roof condition inspection today’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has understood the significance yet, and you should not allow them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s hard to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to find the best of the best contact forms out on your site. Lead Generation B2B Ideas
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those who have the ability to go through with the sale this will become reality, so you definitely need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but never followed through with their original interest of purchase.
Just ensure you have the email going out at a certain point and maintain your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their goods doubled the time a single visitor stayed on their website when they had seen the video, when compared with a visitor who hadn’t seen the movie. Lead Generation B2B Ideas
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, which means you should aim for a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.