Lead Generation Blog
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Lead Generation Blog
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Blog consistently is by building a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection now’ and an internet address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s difficult to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation website and how to make sure men and women fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your site. Lead Generation Blog
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those of you who manage to go through with the sale this will become reality, so you really need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers will not become distracted.
For instance, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor stayed on their website when they’d seen the video, compared to a visitor who had not seen the movie. Lead Generation Blog
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that precious information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Be sure to decrease the friction between the site and users to a minimum, which means that you should aim for a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.