Lead Generation Business For Sale
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Business For Sale
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Business For Sale consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and a web address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine that there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating website, but it is difficult to succeed with really generating those leads later.
In this report we’re going to discuss how to build a lead generation site and how to make sure people fill out this form and provide you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your site. Lead Generation Business For Sale
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a challenging choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers by the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those who have the ability to go through with the sale this will become reality, which means you really need to get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, which means that they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, especially videos, are the sort of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the movie. Lead Generation Business For Sale
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your website to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be certain to reduce the friction between the site and users to a minimum, which means you should aim for a perfectly optimized website that just flies the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.