Lead Generation Business Training
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Lead Generation Business Training
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Business Training consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition review today’ and a web address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about such practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your website. Lead Generation Business Training
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a difficult choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this will become reality, so you definitely need to get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days following the guide signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and maintain your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, which means that they will already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to choose their products doubled the time an individual visitor remained on their site when they’d seen the video, when compared with a visitor who had not seen the video. Lead Generation Business Training
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that valuable information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, potentially offering the visitors an incentive for their activities.
Graphics should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, which means that you should aim for a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which offers great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.