Lead Generation Companies For Contractors
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Companies For Contractors
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Lead Generation Companies For Contractors consistently is by creating a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just watched an ad about it,’book a free roof condition review now’ and an internet address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating website, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to build a lead generation site and how to make sure men and women fill out that form and provide you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your website. Lead Generation Companies For Contractors
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a difficult choice and you want to think about it a little longer, but please do not.
You’re losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those of you who manage to go through with the sale this is going to become reality, so you really need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, particularly videos, are the sort of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of instance, Advance Autoparts found an instructional how-to video to choose their goods doubled the time an individual visitor remained on their website when they’d seen the video, when compared with a visitor who had not seen the movie. Lead Generation Companies For Contractors
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to action on your website to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make certain to decrease the friction between the website and users to a minimum, meaning that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.