Lead Generation Dashboard
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Lead Generation Dashboard
No business will be sustainable without leads.
The best way to ensure you will always get quality Lead Generation Dashboard consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just watched an ad about it,’book a free roof condition review now’ and a web address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it’s hard to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation site and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your website. Lead Generation Dashboard
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers from the minute that you continue considering.
Another lousy effect of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, which means you really need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
By way of instance, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who had not seen the video. Lead Generation Dashboard
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make certain to decrease the friction between the website and users to a minimum, meaning you ought to aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.