Lead Generation Data Science
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Data Science
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Lead Generation Data Science consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection today’ and a web address:easy and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating website, but it is hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and give you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your website. Lead Generation Data Science
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this will become reality, so you really should get a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times after the lead signed up, but not followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something that you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time an individual visitor stayed on their site when they had seen the video, when compared with a visitor who hadn’t seen the video. Lead Generation Data Science
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that valuable information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a brand new lead.
Be certain to reduce the friction between the website and users to a minimum, which means that you ought to aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one which provides great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure that your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.