Lead Generation Emails Sample
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Lead Generation Emails Sample
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Lead Generation Emails Sample consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’book a free roof condition inspection now’ and an internet address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be set with quality prospects coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it is difficult to succeed with really generating those leads later.
In this report we’re going to talk about how to build a lead generation website and how to make sure men and women fill out that form and provide you their information. Once you learn about such practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your site. Lead Generation Emails Sample
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a challenging choice and you want to consider it a little longer, but please do not.
You’re losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that about 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, which means you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days after the guide signed up, but not followed through with their original interest of purchase.
Just ensure you have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will often have great content. Media, particularly videos, are the type of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients will not become distracted.
For example, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time a single visitor remained on their website when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Lead Generation Emails Sample
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, which means you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.